Innovative Technologies, such as big data, cloud computing and social engines, are gradually changing the business model and competitive environment. Data is becoming an important factor in the development of enterprises. Global application software is developing rapidly, become the business development accelerator of many enterprises.
In response to the new economic changes and developments in the cloud software market, Oracle and IDC jointly released the cloud computing industry trends report entitled "New Enterprise Experiences in a fully intelligent ecosystem" at the Oracle cloud world 2017, this paper analyzes the innovation trend and development opportunity of Saas in China, and provides a constructive analysis and conception for enterprises to expand strategic vision and carry out digital transformation.
Potential and Innovation Trend of SaaS Market in China
In China, SaaS market is experiencing faster growth. According to IDC survey, as of 2017, the global SaaS growth rate is 5.5 times that of traditional suites, while the SaaS market in China shows a growth rate of 7.8 times. Enterprises want to use strong data analysis capabilities and fewer suppliers to efficiently meet all the needs of business development, which makes data integration and platform unification the main driving factors for cloud on enterprise software. In the next five years, China's SaaS market will still maintain rapid development. It is estimated that by 2021, the scale of China's SaaS market will exceed 30 billion yuan, with an annual compound growth rate of 5 times that of traditional software.
The full spread of SaaS technology is in good agreement with the overall economic development trend of China's IT industry. By 2019, 20% of IT projects will create new digital services and revenues. Future SaaS will also redefine the business development of Chinese enterprises, including:
Integrated SaaS cloud services: more and more Chinese enterprises will become full-scale SaaS users, including HR management, marketing, sales order management, customer relationship management, financial management, supply chain management, production and manufacturing management, etc.
Building an information ecosystem: Enterprises need the ability to quickly integrate and innovate, and at the same time have one-stop cloud services with the ability to enrich industry practice support. Information flow integration application and all-round data service will become the choices for more enterprises to optimize customer service.
In-depth connectivity: In-depth connectivity of programs, scenarios and SaaS software for upstream and downstream customers will lead to new industrial value.
Intelligent Experience: Intelligent functions and integration with hot technologies such as big data and artificial intelligence will be key trends in SaaS development.
SaaS Brings Vigor and Benefit to Chinese Enterprises
Saas is effectively helping Chinese customers understand and leverage cloud applications, transform the cloud, and continue to explore potential busine